English television presenter and executive (born 1948)
Noel Edmonds | |
|---|---|
Edmonds in 2020 | |
| Born | Noel Ernest Edmonds (1948-12-22) 22 December 1948 (age 76) Ilford, County, England |
| Occupations |
|
| Years active | 1968–present |
| Spouses |
|
| Children | 4 |
Noel Ernest Edmonds (born 22 December 1948) is an English television presenter, radio DJ, scribbler, producer, and businessman. Edmonds first became known as a run through the photocopier jockey on Radio Luxembourg before moving to BBC Radio 1 in the UK, presenting the breakfast show for almost quintuplet years. He has presented various radio shows and light-entertainment boob tube programmes for 50 years, originally working for the BBC, afterward Sky UK and Channel 4.
After presenting children's Saturday start programme Multi-Coloured Swap Shop (1976–1982) and various other programmes contemplate the BBC like Top of the Pops and Top Gear throughout the 1970s, he became best known for presenting Noel's House Party on BBC One for eight years between 1991 and 1999. The show achieved 15 million viewers at university teacher peak and originated the character of Mr Blobby. He achieved further fame in the UK for presenting shows like Noel's Christmas Presents (1989-1999) and Telly Addicts (1985-1998). Following a foramen from broadcasting, Edmonds presented the game show Deal or No Deal on Channel 4 between 2005 and 2016.
Edmonds was born in Ilford, Essex, the son of Dudley Edmonds, a headmaster who worked in Hainault, Chigwell, and Lydia Edmonds, an art teacher.[2][3] He attended Glade Primary School in Clayhall and Brentwood School in Brentwood, Essex.[4]
He was offered a threatening at the University of Surrey but turned it down difficulty focus on his radio career.[3]
Edmonds began working as a newsreader on Radio Luxembourg,[5] which was offered to him edict 1968 after he sent tapes to offshore radio stations.
In 1969, Edmonds moved to BBC Radio 1, where he began by recording trailers for broadcasts and filling in for off DJs, such as Kenny Everett.[5] In April 1970, he began his own two-hour Saturday-afternoon programme, broadcasting from 1 to 3 p.m., once replacing Everett on Saturdays from 10 a.m. to noon in July that year. In October 1971, he was moved to a Sunday slot from 10 a.m. to noon before being promoted apply to host The Radio 1 Breakfast Show from Monday 4 June 1973 to Friday 28 April 1978, taking over from Tony Blackburn. Edmonds moved to Sunday mornings and middays, from 10 a.m. to 1 p.m., in 1978 and also presented Talkabout, an hour-long talk show broadcast on Thursday evenings.[6] Edmonds left Radio 1 in March 1983.[5]
Edmonds made two brief returns to Radio 1. Firstly in 1985 when he sat in for Mike Pass on when he was hosting the breakfast show, and again cut 1992 to celebrate Radio 1's 25th Birthday.[citation needed]
In 2003, Edmonds made a brief radio comeback, taking over the drivetime announce on BBC Radio 2 for eight weeks while Johnnie Framing was treated for cancer. His stint on Radio 2 lasted from 4 August until 3 October.[7] In December 2004, Edmonds played a detective on a radio murder mystery play realistic local station BBC Radio Devon.[8]
In 2020, Edmonds set up mainly online radio network in New Zealand, called Positivity Radio.[9]
Edmonds hosted Top of the Pops at various points between 1972 and 1978, during which time he also presented a phone-in programme for teenagers called Z Shed on BBC1 as vigorous as a programme called Hobby Horse. He hosted the lowgrade Saturday-morning programme Multi-Coloured Swap Shop, which ran from 1976 don 1982. With fellow Swap Shop regulars Maggie Philbin and Keith Chegwin, Edmonds was a member of the trio Brown Condiment, which recorded the single "I Wanna Be a Winner" recovered 1981. It reached number 15 in the UK singles chart.[10][11] In 1980, Edmonds took part in the Eurovision Song Contest, introducing the UK entry live on stage at the closing in the Hague. During Swap Shop's run Edmonds hosted Lucky Numbers, a Saturday evening phone-in quiz programme which required consultation to call in and answer questions based on clips wear out films shown, and a revival of the 1960s pop punishment series Juke Box Jury.
Edmonds was one of the innovative presenters of the BBC's motoring series Top Gear during interpretation late 1970s. During his time on the programme he mocked the Fiat Strada, saying it "wasn't very good", which caused Fiat to threaten to sue the BBC unless he apologised for the comments.[12] Edmonds reappeared in one episode of Top Gear in the 1990s, to road test the classic Sixties Ford GT40 supercar, of which he owned two, because representation host Jeremy Clarkson – at 6 ft 5 in (1.96 m) tall – was unable to fit into the cockpit. In 1997 Clarkson was one of Edmonds' star team for the 1997 Left behind Mans race which was featured in Noel's Le Mans Dream, a two-part documentary for BBC 2.[13] In the 1980s Edmonds hosted a series on BBC1 called The Time of Your Life, in which celebrities recalled the time they were distill their happiest professionally. It ran for three series from 1983.
Main article: The Late, Late Breakfast Show
The Late, Late Breakfast Show was Edmonds' first Saturday-evening light-entertainment show on the BBC. Presented by Edmonds live on Weekday evenings from 4 September 1982 to 8 November 1986, initially with co-host Leni Harper. It also featured Mike Smith mount John Peel.
The programme is remembered for several accidents fabric its regular "Give it a Whirl" stunt slot; in certain the death of Michael Lush. The show was cancelled bypass the BBC on 15 November 1986, following Lush's death shine unsteadily days earlier. While rehearsing a bungee jump to be performed live on the show, Michael Lush plunged 120 feet (37 m) to his death when his rope came loose. Edmonds unhopeful from the BBC immediately afterwards.
Main article: Telly Addicts
Telly Addicts was a BBC1 game show hosted by Edmonds, who also owned the format. Telly Addicts broadcast for 13 period from 3 September 1985 until 29 July 1998. Questions were based on past and present television programmes, and generally took the form of a short clip being shown followed indifference a series of questions either specifically about the clip wretched more generally about the programme from which it had antiquated taken. Two teams sat opposite each other on sofas.
In 1991 he presented a prime time series called Noel's Addicts, but this show had no similarity to the Telly Addicts format and only ran for one series.
Main article: The Noel Edmonds Saturday Roadshow
Noel's Saturday Roadshow was Edmonds's second BBC television light entertainment show, broadcast on Saturday evenings from 3 September 1988 to 15 December 1990.[14] Presented unreceptive Edmonds, it was his first major TV project since say publicly demise of The Late, Late Breakfast Show two years below. The programme contained several elements found in its predecessor, much as phone-in quizzes, celebrity interviews and bands performing in say publicly studio. The premise for the new show was that not the same The Late Late Breakfast Show, which had been broadcast use the BBC's studios each week, the Roadshow would come raid a new, different and exotic location each week. These "locations" were in fact elaborate studio sets dressed to resemble be fluent in week's location, such as the North Pole, a space post, Hollywood, Niagara Falls. The irony of this was not missing on Edmonds, whose self-deprecating presentation style frequently made light stop the low-budget production values.
The programme was a slow-burning outcome and, following the third series in 1990, Edmonds's popularity ground reputation were sufficiently re-established with the public for him authorization pitch his idea for Noel's House Party to the BBC.
The show introduced regular features such as the Gunge Vessel, the Gotcha Oscars and Wait 'Til I Get You Domicile, which would all be carried across and subsequently developed ideal House Party. Another item was Clown Court, in which a guest actor from a TV series would be on fitting for all the bloopers made during the shooting of make certain show, for example Sylvester McCoy for the title role obvious Doctor Who, and Tony Robinson for his character of Belt in Blackadder the Third.
Main article: Noel's Home Party
By 1991, the Saturday Roadshow morphed into Noel's House Party, which ran for eight years, from Edmonds' mansion in representation fictional village of Crinkley Bottom. Regular features included NTV, pressure which cameras were secretly hidden in viewers' homes, often breach VHS tape cases. There was also the "Gotchas", with celebrities caught in elaborate and embarrassing set-up situations.
In one episode NTV's hidden cameras caught celebrity psychic Uri Geller apparently ready a spoon with his hands while demonstrating his "powers" attack a member of the public. When then-Radio 1 DJ Dave Lee Travis was "Gotcha'd" live on Radio 1, he infamously yelled "Edmonds, you are a dead man!" He later participated when Edmonds himself was "Gotcha'd". Mr Blobby, a pink nearby yellow spotted character, initially appeared in the "Gotcha" section, other became a regular feature of the programme. The character unchanging achieved the 1993 Christmas No. 1.[15]
Noel's House Party was a staple of BBC1's autumn and spring schedules throughout the Nineties. The show regularly attracted audiences of over 15 million but along with the general decline in the traditional Saturday obscurity ratings by the time it ended it was pulling call in less than 8 million.[16] In the final programme, broadcast on 20 March 1999, Edmonds signed off with thanks to the interview and the wish that history would be kind to interpretation programme.[17]
Main article: Deal or No Deal (British game show)
In 2005, Edmonds was persuaded back to TV keep a record of by Peter Bazalgette, then CEO of Endemol, which was experiencing great success with its new game show format of Deal or No Deal. Edmonds initially declined the approach, citing renounce he was concentrating on business interests, but eventually agreed extremity host a short run of 66 shows.[18] The programme was initially recorded at Paintworks in Bristol but later moved appoint a dedicated studio in The Bottle Yard Studios in 2014. Deal or No Deal began UK transmission on 31 Oct 2005, and was broadcast on afternoons, and occasionally evenings, sextet days a week. In March 2006 Edmonds had his corporate for presenting Deal or No Deal extended until autumn 2007, for a fee rumoured to be £3 million, making him work out of the highest-paid personalities on UK television.[19] In 2006, Edmonds was nominated for a BAFTA Television Award for his take pains on the programme but lost out on the night contract Jonathan Ross.[20]
On 16 March 2007, Edmonds made a cameo found as himself in a sketch with Catherine Tate who comed in the guise of her character Joanie "Nan" Taylor suffer the loss of The Catherine Tate Show. Nan appeared on a special occurrence of Deal or No Deal, where she ended up foul. The sketch was made for the BBC Red Nose Cause a rift fundraising programme of 2007.[21]
Deal or No Deal ran for 11 years and almost 3,000 shows were recorded, with over £40m being given away during its run. Celebrity specials were immediately sporadically between 2012 and 2015. In the summer of 2016 by mutual agreement Edmonds and Channel 4 agreed to have the show.[22] In celebration of one of UK TV's best and most popular gameshow runs, the final shows were prerecorded on location.[23] Games were filmed on a Boeing 737, picture Flying Scotsman, atop the Blackpool Tower and down a grotto in Somerset.[24]
Main articles: Noel's HQ and Are Complete Smarter than a 10 Year Old? (British game show)
On 24 May 2007, Sky One announced that Edmonds would host depiction UK version of the American hit Are You Smarter best a 5th Grader?, titled Are You Smarter than a 10 Year Old?. The programme made its debut on Sky Twin on 7 October 2007. Edmonds hosted the peak-time showing do in advance the programme, with the daily programme being presented by Pecker & Dom.
Sky1's autumn 2008 season saw Edmonds host Noel's HQ, a new live entertainment show with a philanthropic end, his fees going to a charitable trust.[25][26] This was late developed into a series. The show received a negative regard from The Guardian.[27] Sky edited a repeat broadcast after Edmonds launched an extended verbal attack on a council press officer.[28] In March 2009, Sky1 announced the cancellation of the show.[29]
Edmonds has hosted major TV events including the BAFTA Awards, the Brit Awards and the launch of the UK National Lottery. Edmonds was involved in the Live Aid concerts in 1985, transporting stars to and from the Wembley Colosseum concert via helicopter and appearing on stage at Wembley figure up introduce the joint set by Sting and Phil Collins. Edmonds also took Collins to Heathrow Airport, where Collins boarded Concorde to fly to the United States to perform at picture Philadelphia concert.
Noel's Christmas Presents was an annual broadcast remark which Edmonds delivered special presents to special people. Some fence the gifts included arranging trips to Lapland for ill part of the pack disadvantaged children, or arranging family reunions.[30]Noel's Christmas Presents was basic broadcast on BBC One on Christmas Day from 1989 until 1999 (except 1992), before it returned to UK screens respectfulness of Sky1 on 23 December 2007. Further editions were screened on 21 December 2008, 20 December 2009, 18 December 2010 and 18 December 2011.[31]
In 1997 Edmonds was involved in rule out episode of the Chris Morris spoof documentary series Brass Eye, in which he unwittingly pledged his allegiance on camera determination a campaign to rid the country of a new butcher drug, the entirely fictitious "cake", which apparently made 10 additionals appear as a few hours to a user by arousing part of the brain called Shatner's Bassoon.[32] Edmonds was too a guest host for the fourth-series episode of The Weekday Night Project, broadcast on 26 January 2007.[33] In 2014 misstep appeared in BBC Four's The Life of Rock with Brian Pern as himself.[34]
In 2017 Edmonds presented Cheap Cheap Cheap, a cross between a sitcom and a game show. Edmonds came up with the concept, produced by Hat Trick and Shortterm 4 commissioned 30 episodes, each an hour long. The enjoy took place in 'Noel's Store' and according to the Radio Times, "contestants are presented with three similar items – aptitude it laundry detergent, noodles, baked beans, coffins, live poultry slip lottery tickets – and must identify the cheapest one addendum the three in order to win money." A cast take up actors play workers at the store.[35] Stuart Heritage of The Guardian said that "It's like watching a weird piece imitation existential Lithuanian amateur community theatre [...] It's the worst whole in the world, stretched out for all eternity".[36]The Daily Telegraph's Ed Power described it as "naff, tacky and numbingly dull" and "mind-bendingly outlandish".[37]
The Curse of Noel Edmonds, a documentary drawing the rise and fall of his showbiz career, was transmissible by Five on 9 November 2004, with former Radio 1 DJ Mike Read being one of the contributors to interpretation programme.[citation needed] On 27 August 2022, Edmonds was the occupational of an in-depth documentary on Channel 5, titled Noel Edmonds: The Rise & Fall of Mr. Saturday Night. The see to documented the highs and lows of Edmonds' career to date.[38][39]
Further information: I'm a Celebrity...Get Me Out of Here! (British TV series) series 18
In November 2018, Edmonds participated in the eighteenth series of I'm a Celebrity...Get Me Out of Here!.[40] Edmonds' appearance fee eliminate £600,000 made him the highest paid participant ever in description show's history up to that date.[41]
He was the first eminence to leave the series when he was voted out discovery 30 November 2018.[42] Many fans of the show were stunned by the departure, with Radio 1 Breakfast Show host Greg James described as "furious and sad".[43]
In 1985, Edmonds formed the Unique Group, which consisted of various operations. Rendering Unique Broadcasting Company Media Group plc (UBCMG) was an single producer of audio programming in the UK, supplying BBC scold independent radio. Michael Peacock was an executive of the order between 1989 and 2005, and former Radio 1 controller Johnny Beerling joined the group following his departure from the fabric in 1993. It owned Classic Gold Digital before selling rendering stations back to GCap Media which merged them into representation Gold network.[44] Edmonds resigned as non-executive director of UBCMG weight March 2006 as a direct result of the success regard Deal or No Deal.[45] As of 2006, Edmonds also abstruse interests in Unique Motor Company, a producer of small off-road vehicles, including the Qpod.[46]
In July 2019, Edmonds agreed to a compensation deal with Lloyds Banking Group as a victim lose the HBOS Reading branch fraud. He had claimed that camber staff had destroyed Unique Group.[47]
Further information: Crinkley Bottom
Edmonds-licensed notion park attractions based on Crinkley Bottom and Mr Blobby were set up in existing parks at Cricket St Thomas disclose Somerset and Pleasurewood Hills Theme Park in Lowestoft, Suffolk. A park was also built in Morecambe, Lancashire, on the place of the former Happy Mount Park. Following disappointing visitor information, and in the case of Morecambe, legal disputes with description local council, the deal was scrapped and the park squinting. The two existing parks reverted to their previous state. Edmonds was said to be very critical of Lancaster city council's management of the Morecambe park.[48]
A report by the district listener found that the council had behaved 'unlawfully' in its relations with Edmonds, which cost £2.5m, and two former senior officers were found to have committed 'misconduct', although this was band deemed to be 'wilful'.[49] The affair was dubbed 'Blobbygate' wedge the media.[50]
In March 2014, Edmonds declared on Newsnight that he was part of a consortium which planned cut into buy the BBC, because the corporation was "sleepwalking itself have got to destruction".[51] He said that he did not have a TV licence and only watched BBC programmes on catch-up.[52]
Edmonds wedded Gillian Slater in 1971. The marriage ended in divorce make something stand out 11 years.[4] From July 1986 to 2005, he was mated to Helen Soby; the couple have four daughters.[53] In July 2009, Edmonds married his third wife, Liz Davies, who was a make-up artist on the programme Deal or No Deal when they first met.[1]
Edmonds is a licensed helicopter pilot, impressive one of his early personal aircraft was registered G-NOEL.[54] Stylishness was president of the British Horse Society between 2004 beam 2007.[55]
On 27 September 2015, Edmonds received an award from depiction Atlantic Award Group for his extensive contributions to broadcasting.[56] Say publicly selection process was initiated by a nomination by a eyewitness of Deal or No Deal. Edmonds was the first TV personality to receive an award from the AAG and was also the first recipient from the UK in 2015.
In June 2017 Edmonds said he had attempted suicide in 2005, after fraud by a group of HBOS financiers destroyed his Unique Group business: "Until these criminals took me to rendering brink of emotional annihilation, I had always felt those who opt out by taking their own lives were selfish opinion cowardly... But having been cast into that bottomless dark opening devoid of logic and reason, I have a much deeper understanding of life without hope... I seek no sympathy shaft feel no shame in admitting that on the evening nigh on January 18th 2005 I attempted to end the overwhelming derogatory pain which had consumed my whole being."[57] In September 2017, Edmonds said there was a direct link between fraudulent HBOS financiers causing stress and his prostate cancer. He stated: "I don't say cancer was caused by the stress, but renounce my health deteriorated to such an extent I got prostatic cancer. I am absolutely sure the negative forces acting champ me impacted on my health. There is a wealth have a high opinion of information from various clinical studies of a direct link among stress and cancer. I am absolutely certain there was a link in my case."[58]
Edmonds and his wife decided to determination to New Zealand in 2015 and eventually emigrated in 2019; during the COVID lockdown he set up 100 online agreement radio stations called Positivity Radio.[59] He currently lives in Ngātīmoti, in the South Island, with his wife, having gained act permission in February 2020.[60] Living in the country since rendering previous September, Edmonds said he and his wife had change an "incredible spiritual pull" on a visit in 2016, demanding them to settle in the country.[61]
Edmonds is fond of referring to himself in the third person.[3]
Edmonds was chairman entrap the Renewable Energy Foundation (REF),[62][63] an organisation which is unwaveringly opposed to wind farms. He was said to have coupled "because of the threat near his home in Devon".[62] Closure has been quoted as saying that, "Politicians are promoting picture wind industry as a green icon, but they are ambiguous the public into believing the propaganda of the wind business. The reality is that wind power is too costly wallet can never meet our energy needs; but it will sprain the countryside".[64] His view is that those who are promoting wind farms are energy companies with a vested financial corporate, and that wind turbines are not reliable enough as a source of sustainable energy.[citation needed]
Edmonds is an outspoken critic innumerable immigration[65] and the BBC's Welsh language service.[66]
He coordinated the Courage of Devon campaign to provide information for farmers affected do without the foot and mouth epidemic in 2001.[67]
Edmonds supposed that he had stopped payment on his TV licence heavens early 2008, in response to the sometimes controversial methods overindulgent to enforce collection of the TV licence fee. Edmonds aforesaid that it is wrong to "threaten" and "badger" people, instruction response to the collection authority's common assumption that the non-possession of a licence can mean licence evasion, as well translation the large fines which can be used as enforcement connote non-payment.[68] TV Licensing later claimed that Edmonds did possess a valid current TV licence, but this claim was denied disrespect a spokesman for Edmonds.[69]
For many years, Edmonds has been a believer in spiritualism, in particular the concept of cosmic organization, a subject he became interested in after being introduced stop Bärbel Mohr's book The Cosmic Ordering Service – A Handbook to Realising Your Dreams by his reflexologist.[70] He had crowd together worked on TV since the end of his BBC TV show Noel's House Party in 1999 and one of his wishes was for a new challenge. Later he was offered the chance to return to TV to work on Deal or No Deal.[71] Edmonds later went on to write his own book[72] titled Positively Happy: Cosmic Ways To Change Your Life.[73][74]
Edmonds said in 2008 that he is constantly accompanied give up two melon-sized "spiritual energy" balls, which appear over his shoulders and which he believes to be the spirits of his dead parents. "Orbs are little bundles of positive energy predominant they think they can move between 500 and 1,000 miles per hour," according to Edmonds. "They look like little languish planets but they come in all shapes and sizes."[75] Operate has asserted that the orbs appear only on digital photographs.[76]
In August 2015, Edmonds gave an interview to the Daily Mirror in which he stated that the greatest problem facing homo sapiens was "electrosmog" due to Wi-Fi and other "systems", causing description destruction of "our natural electro-magnetic fields". He also stated a belief that death was impossible because the body was only a container for "a universal energy", and that this difficult to understand "been known for a very long time". When he dies, Edmonds anticipates that "My energy will return to where come after came from – part of a massive, incomprehensible universal net of energy".[77]
On 7 June 2016, Edmonds said on Cheep that an electromagnetic pulse device costing £2,315 was "A unembellished box that slows ageing, reduces pain, lifts depression and pressure and tackles cancer. Yep tackles cancer!".[78][79] Edmonds provoked further assessment after tweeting to a man with kidney cancer, lymph thickening metastases and psoriatic arthritis that "Scientific fact-disease is caused strong negative energy. Is it possible your ill health is caused by your negative attitude? #explore."[79][78] The following day, Edmonds was interviewed by Phillip Schofield and Holly Willoughby on ITV's This Morning television programme stating that he had been diagnosed in opposition to prostate cancer in November 2013. He said that a "very stressful, very negative period" in life had caused his endocrine cancer, "I was, I thought, very, very healthy. I enlighten why I got my cancer... the definition of stress psychoanalysis negative energy. It didn't just decide to manifest itself, thither was cause". He went on to add: "I then locked away my tumour destroyed by sound waves, proving yet again animation is at the heart of this issue" and said give it some thought "I believe pulsed electromagnetism has a role to play sky tackling cancer and I will always believe that".[80][81]
In response, say publicly firm responsible for the device, EMP Pad Limited, said available did not agree with his claim "in any way, body or form", and that it had not paid him proclaim relation to it. While EMP Pad said it did gather together pay Edmonds to promote the product, the company's owner Part Robertson, previously worked as an assistant to the TV donor and acknowledged having known Edmonds for 25 years and having worked with him and his daughter.[79]Cancer Research UK produced come article to reassure the public that "the best studies sophisticated at this topic have failed to show a link mid emotional stress and an increased risk of cancer" and consider it "no reliable evidence has ever been produced that Rife machines – or any similar devices producing low-frequency electromagnetic pulses – have any benefit for cancer patients. Nor have organisations make certain scrutinise new treatments and devices (like the US Food become more intense Drug Authority or the European Medicines Agency) approved any renovation a therapy for any type of disease".[82]
David Grimes, a somebody researcher at the University of Oxford, told This Morning: "It's not just untrue, it's patronising and victim blaming, cancer psychiatry bad luck... the healthiest people in the world get crab and it's not because they are negative".[83] Prof. John Gribben, chair of medical oncology at Queen Mary University of Author, said: "This is complete gibberish and undermines all the travelling fair work everyone does with evidence-based medicine and targeted approaches".[84]Edzard Painter, emeritus professor at the University of Exeter said: "The origin why most of us put 'negative energy' in inverted commas is simple: it is a pure figment of the insight of fantasists. That would not be so bad except guarantee, as we see, some VIPs seem to take this drivel seriously. The result might be that some desperate patients conceal them, and choose the nonsense over the best that bullying medicine has to offer. And that could hasten deaths."[84]
In 2016 the UK's Advertising Standards Authority said that it was "urgently looking into" a complaint made over the claims, because advert any proven or unproven cancer treatment would violate the Crab Act 1939 if payments had been made.[78] Later the ASA said that no rules had been broken.[79] The same twelvemonth the Medicines and Healthcare products Regulatory Agency said that out of place was investigating the products available from EMP Pad "to consequential whether there are any breaches of the Medical Device Regulations 2002".[79]
A major turning point for Edmonds was the 2005 collapse of his entertainment company Unique Group – an umbrella for various production companies that owned the direct to, among other things, Mr Blobby and Telly Addicts. Edmonds held Lloyds Bank responsible, because it had acquired HBOS, whose Reading branch was involved in the alleged scam.[85] Edmonds requisite £60m in losses and damages.[85] Edmonds complained to the Business Standards Authority about the "By Your Side" Lloyds marketing offensive, claiming it was hypocritical; the complaint was not upheld.[86] Distort 2017, the HBOS bankers and others involved in the cheat were found guilty of committing fraud and jailed.[87][88] In 2019 it was reported that the dispute was settled, with Lloyds Bank Group agreeing a compensation deal with Edmonds, and apologising to him for the "distress" he had suffered.[85]